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Founded in 2016 by Sameer Mehta and Aman Gupta, boAt has rapidly grown into one of India’s most successful consumer electronics brands, challenging global giants with its youth-centric approach. The company’s product portfolio includes wired and wireless earphones, headphones, Airdopes (true wireless earbuds), portable speakers, soundbars, and smartwatches, all designed to be both functional and fashionable. By focusing on affordable innovation, trendy design, and digital-first marketing strategies, boAt has become a household name and a symbol of aspirational yet accessible technology. Its strong brand identity continues to drive growth in India’s competitive audio and wearable markets.